The company was started by co-founders Jay Goodwin (blending and brewing), Alex Wallash (sales and marketing), and Brad Goodwin (finance and legal). The name may remind you that sour beer is only a small part of the American beer landscape. However, for them, the name speaks to their philosophy and story. They are on a mission to find the perfect barrel of sour beer in our brewery to isolate and propagate the yeast culture. That rare, magical blend of aromas and flavors that they can use as a base for future beers down the line. Have a sip, broaden your flavor horizons and become an ambassador of sour.