WHAT IS THE BEST PART OF THE JOB
Craft is about the stories. That's what really engages people, that's the conversation piece, and that's where you find the heart of what brings people together in this industry. I love being a storyteller for craft, whether it's styles, brands, or specific products.
FAVOURITE CRAFT BEVERAGE:
I love wine, I love cider, and I love a great cocktail, but no beverage category can pick a flavour, any flavour, and show it off the way beer can.
HOW YOU STARTED AT UNTAPPED
I was managing a craft beer portfolio under Chad Gascho, one of the partners of deVine Wines & Spirits, and I was really proud of what we'd built at the store with events and a curated selection. However, I'm always looking for new horizons and new opportunities to really jump into and build something. Cris and Ben graciously afforded me that opportunity with UnTapped to build a market for our brands in Alberta, and we haven't really looked back since.
Ironically enough, I used to be very shy and terrified of public speaking. Now I talk for a living. Life is funny.